We are looking for a PPC Analyst to join our fantastic digital marketing team; for a leading national fuel supplier based in Bury…
Want to join our fantastic digital marketing team at a leading national fuel supplier based in Bury?
You will be responsible for managing all PPC activities (search, display and remarketing) such as:
Review the Search Terms Report for negative keyword opportunities
Review Landing Pages for Relevancy
A/B test ad copy
Filter and review keywords for Low CTR, Low-Quality Score, low Conversions
A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing world.
Previous experience is required (2+ years B2B preferred – Lead Generation); complementary experience in coding would be useful. It’s more important to us that you can demonstrate a technical understanding of PPC.
Joining a team of experienced marketers as a PPC Analyst, you will be responsible for:
Optimising existing PPC campaigns (Google, Bing, Facebook, LinkedIn, Twitter)
Monitoring campaigns and analysing data
Analysing each keyword/placement/category against the cost and adjusting the price accordingly
Creating/adjusting text and image ads for A/B testing
Interact with copywriter to optimise copy and landing pages for conversions
Assist in keyword discovery and expansion
Research and analyse competitor advertising and PPC campaigns
Write interesting and original ads
Staying up to date on the latest paid search developments
In order to perform at this role to the highest standard possible, you will need to display skills such as:
Excellent analytical skills with a strong understanding of PPC and SEO channels
Knowledge of basic website coding
Excellent Analytical skills. Strong knowledge of SEO and PPC
Familiar with Google AdWords and Google Analytics
Excellent written and verbal communication skills
Excellent ability to participate and cooperate in a team environment
Passionate about online and PPC/SEO
Self-motivated, detail oriented and able to prioritise work efficiently
Able to analyse metric data and convey recommendations appropriately
Previous experience within a similar role, working with SEO/Analytics is desirable (ability to demonstrate this through work experience or personal projects is acceptable)
A high level of numeracy. A strong work ethic. Outstanding attention to detail
In return for the above, you will get the opportunity to join a close-knit family run business with a competitive salary on offer, flexi-time working hours with weekends off, pension scheme, 22 days holiday + bank holidays, contribute towards the development of the department and yearly appraisal to discuss performance, progression and salary.