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Crown Oil

PPC Analyst Bury, Manchester

Crown Oil

We are looking for a PPC Analyst to join our fantastic digital marketing team; for a leading national fuel supplier based in Bury…

Want to join our fantastic digital marketing team at a leading national fuel supplier based in Bury?

You will be responsible for managing all PPC activities (search, display and remarketing) such as:

✔ Review the Search Terms Report for negative keyword opportunities
✔ Review Landing Pages for Relevancy
✔ A/B test ad copy
✔ Filter and review keywords for Low CTR, Low-Quality Score, low Conversions

A high degree of energy, commitment, initiative and enthusiasm is required along with a thirst for knowledge in the internet marketing world.

Previous experience is required (2+ years B2B preferred – Lead Generation); complementary experience in coding would be useful. It’s more important to us that you can demonstrate a technical understanding of PPC.

Joining a team of experienced marketers as a PPC Analyst, you will be responsible for:

✔ Optimising existing PPC campaigns (Google, Bing, Facebook, LinkedIn, Twitter)
✔ Monitoring campaigns and analysing data
✔ Analysing each keyword/placement/category against the cost and adjusting the price accordingly
✔ Creating/adjusting text and image ads for A/B testing
✔ Interact with copywriter to optimise copy and landing pages for conversions
✔ Assist in keyword discovery and expansion
✔ Research and analyse competitor advertising and PPC campaigns
✔ Write interesting and original ads
✔ Staying up to date on the latest paid search developments

In order to perform at this role to the highest standard possible, you will need to display skills such as:

✔ Excellent analytical skills with a strong understanding of PPC and SEO channels
✔ Knowledge of basic website coding
✔ Excellent Analytical skills. Strong knowledge of SEO and PPC
✔ Familiar with Google AdWords and Google Analytics
✔ Excellent written and verbal communication skills
✔ Excellent ability to participate and cooperate in a team environment
✔ Passionate about online and PPC/SEO
✔ Self-motivated, detail oriented and able to prioritise work efficiently
✔ Able to analyse metric data and convey recommendations appropriately
✔ Previous experience within a similar role, working with SEO/Analytics is desirable (ability to demonstrate this through work experience or personal projects is acceptable)
✔ A high level of numeracy. A strong work ethic. Outstanding attention to detail
✔ Computer literacy.

In return for the above, you will get the opportunity to join a close-knit family run business with a competitive salary on offer, flexi-time working hours with weekends off, pension scheme, 22 days holiday + bank holidays, contribute towards the development of the department and yearly appraisal to discuss performance, progression and salary.

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